For Father's Day Crown Royal honored fathers by immortalizing them in an epic way and portraying them as
the kings they are — with royal velvet portraits. We created crownyourfather.com where you can
upload a photo of your father and place his face in different royal portraits, created by 5 different illustrators..
Anyone that submits a photo of their father was entered to win a real, hand painted velvet portrait made from the Crown Royal Velvet bag material.
We created these short film pieces to be shared on social to help drive our followers to the contest:
50 people across the country won the real, large-scale paintings complete with gilded frames.
We even surprised a few Dads with their paintings in person and made a film about it:
CW/CD: Jared Elms