This is the first campaign I ever made, I can’t bring myself to replace the square!
Litter Genie launched in 2010 as the cat version to Diaper Genie (it is a poop trash can), and they asked us to launch their new kitty litter disposal system.
This was my first shoot, my first pre pro, my first shoot, my first pre-pro, the first time I got to see an idea become reality and it was awesome.
Production Crack. Addicted.
We combined two of the most viewed things on the internet during that time (2010); cats and music videos for the launch.
We went on to create a 360 campaign that included a Twitter Rap battle with T-Pain and our Litter Genie Cat, partnerships with Icanhazcheeseburger, and a cat-rocker contest where you can win a glorious cat family portrait. See it all here in our "cat-studdy" (remember, this was in 2010).
To follow up with a successful campaign, we then created a fortune teller web app, the Magic Litter Ball. It was a web app because that’s what we called super high tech in 2010.
(Fun fact! No one shared the Fortuneteller because we didn’t know you could build it in to the system, because Instagram and mobile apps were just becoming popular.
Because 2010 ya’ll.)
CW: David Canavan
CDs: Sarah Barclay/Billy Faraut