SAVE MONEY. CHECK LYFT.
Lyft's brief shifted to a simple message: check Lyft and you'll probably realize it's cheaper. We kept laughing at the idea of little dollar bills being abandoned like sad kittens because people were saving money, and somehow the client bought it. It's one of those rare times an idea that made us all giggle got made.
I was lucky enough to concept the campaign before handing it off to Zulu Alpha Kilo New York's talented full-time team, who brought the sad little dollars to life. I even rigged a few real dollar bills with wire to help brief the puppet company on how a sad dollar should move.
Thank you Fine Arts degree for giving me monie puppet skills. Below are examples of my money wiring skills (in these trying days of ai especially).
Agency — Zulu Alpha Kilo NY
Director — Jeff Low
Tim Gordon — CCO
Chris Colliton — ECD
Jacob Gawrysiak/George Ault — GCD
Hope Jordan — Freelance CD
Olivia Hashka/Cassi Kaplan — Creative Team