Coors Light Temporary Retirment

COORS LIGHT temporary retirment

Chill Like You're Retired with Coors Light Ultimate Retirement Experience.

While some people think retirement is only for those 65+, we believe retirement is a state of mind. In fact, retirement lifestyle is all the rage, from 'coastal grandma chic' style to 'grandfluencers' increasing in popularity. So, this summer, Coors Light is encouraging drinkers to tap into the retirement mindset with a unique getaway experience that brings the sunset years-style to summer 2023 -
with The Coors Light Temporary Retirement Villa.

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My partner and I developed this idea during the pitch for Droga5 to win the Coors Light business.
We won (obvi)! And we handed the execution bit off to a team of talented creatives to carry it through to the end.

Jan 2022 CD/CW: Bernardo Gonzalez
Jan 2022 CD/AD: Hope Jordan
June 2023 CDs: Rob McQueen/ Nick Bauman
June 2023 Creatives: Gonzalo Navarro, Sean Buckhorn, Alex Vitela