Cable subscribers are all too familiar with the drama that comes from their cable provider. Luckily, those who have U-verse TV, don't deal with cable drama. So we created a cable drama of our own.
Litter Genie asked us to launch their new kitty litter disposal system, and we knew there was one thing to do; combine two of the most viewed things on the internet. Cats and music videos.
ME LUVZ MAHSELVES
I HAZ A PIROTECNIK
I HAZ CATNIP IN MAH HEAD
To partner with 'I Haz a Catnip in Mah Head', we created a Facebook app inspired by a Magic 8-ball. Ask the Litter Genie anything, and it will give you an answer, because the Litter Genie hides the odor, not the truth.
Tribecca Film Festival
Every year, AT&T sponsors the Tribeca Film festival, our brief was to celebrate different opinions and encourage people to share theirs.
CW: David Canavan
Tribecca Film Festival
Print and OOH
AT&T High Speed Internet
With 99.9% reliability, AT&T U-verse High Speed Internet is the only thing you can rely on.
Sabra Salsa asked us to launch their brand around a very common idea, "We put more love into making our product than anyone else." With a little bit of digging, we found studies suggesting plants grow better when sung to. So there was only on thing to do: Have Sabra's farmers sing love songs to their tomatoes.
"Keep On Loving You"
"La lalala la la "
Bloomberg Insights 2.0
We were given the task to up the ante with Bloomberg’s second campaign, Insights 2.0, by finding Bloomberg data and turning them into business opportunities. We literally combed through hundreds of articles, hunting for billion dollar investments.
Here’s what we found.
Insights 2.0 - Halamburger
Insights 2.0 - Pants
Clinton Kelly, fashion guru and star of Bravo's What Not to Wear, teamed up with Macy's to continue to spread his wisdom with a new web series called #helpmeclinton.
My partner and I were asked to join a team of creatives to help come up with fun, quick video responses to #helpmeclinton questions. We concepted, shot, and edited the videos in a matter of 10 hours.
Here's the case study below:
New York Life
Being good at life is about experiencing and planning for life's greatest and smallest moments, but it's also about taking care of your financial future.
We launched this campaign with Demetri Martin, casually explaining what being good at life is all about, and followed it up using "experts" as metaphors to explain New York Life's products.
We wanted to showcase the artist's working process that the average gallery goer wouldn't see, and we did this in a simple, clear, way that best showed the work, all while enhancing the gallery's visual brand.
Like a true documentary, the app features artist's artifacts like this one, a letter Rauschenberg wrote.
We worked together to explore the different ways to showcase the featured artist's work process in the most simple way. For this piece, move the lines up or down to see each layer from beginning to end.
A strong signal can do a lot of things. Each March it does one thing in particular for millions of college basketball fans.