Coors Light Plastic-Free Future Mart

The Coors Light Plastic-free Future Mart

Coors Light became the the largest beer brand in North America to move out of six-pack plastic rings, so we opened the world’s first fully sustainable mini-mart in NYC made from 100% plastic-free materials ( including brewery waste) to show what the future of packaged goods could look like. Introducing The Coors Light Plastic-Free Future Mart.

Part store, part art installation, we teamed up with real New York sign painters and artists Peter Paid, Noble Signs and Dirty Bandits to imagine sustainable, plastic-free versions of all essential deli items.

Oh look! We made a case study ——>

Hope Jordan, CD
Bernardo Gonzalez, CD
Bryan Barnes, Sr AD
Dany Rothmund, Sr CW
Christina Marquez, Sr CW