Litter Genie asked us to launch their new kitty litter disposal system, and we knew there was one thing to do; combine two of the most viewed things on the internet. Cats and music videos.
We went on to create a 360 campaign that included a Twitter Rap battle with T-Pain and our Litter Genie Cat, partnerships with Icanhazcheeseburger, and a cat-rocker contest where you can win a glorious cat family portrait. See it all here in our "cat-studdy" (get it?).
To follow up with a successful campaign, we then created a fortune teller Facebook app, the Magic Litter Ball.
CW: David Canavan
CDs: Sarah Barclay/Billy Faraut