Litter Genie is the cat-sister to Diaper Genie (it is a poop trash can), and they asked us to launch their new kitty litter disposal system. The campaign you’re about to see is dear to my heart because it was one of the first things I ever made.
Remember in 2010s cats on the internet were like, really really huge? This was made during that time (Elder millennials are the Icanhazcheeseburger generation and we’re proud of it). We combined two of the most viewed things on the internet during that time (2010); cats and music videos.
We went on to create a 360 campaign that included a Twitter Rap battle with T-Pain and our Litter Genie Cat, partnerships with Icanhazcheeseburger, and a cat-rocker contest where you can win a glorious cat family portrait. See it all here in our "cat-studdy" (remember, this was in 2010).
To follow up with a successful campaign, we then created a fortune teller web app, the Magic Litter Ball. It was a web app because that’s what we called super high tech in 2010.
(Fun fact! No one shared the Fortuneteller because we didn’t know you could build it in to the system, because Instagram and mobile apps were just becoming popular.
Because 2010 ya’ll.)
CW: David Canavan
CDs: Sarah Barclay/Billy Faraut