People have been using Heinz Ketchup for fake blood for decades - so we decided, if you have Heinz, you have a costume. We made “Costume Kits” and did a
Halloween Pop Up shop complete with a place to splatter Ketchup on any costume. Everything we made in the real world was promoted and talked about on all of Heinz social media, even leading to "#TomatoBlood trending on TikTok.
Fun fact! This was the last thing I sold through at WKNY before I went on Maternity leave, my friends Katie D’Agostine and Kevin Kaminishi took it over the finish line for me while I was out that summer.
Art Director: Hope Jordan/Kevin Kaminishi
Copywriter: Katie D’Agostine
CD: Laddie Peterson