TOPO CHICO HARD SELTZER
Topo Chico Hard Seltzer is a seltzer that offers an non-basic alternative to what’s turned into a basic drink for Basics. For our launch, we turned to a holiday that has been taken over by Basics;
Cinco de Mayo. We created a pop up Pawn Shop where you trade in any basic, offensive Cinco de Mayo gear you find for a Topo Chico Margarita.
TRUCK: CW: Brendan Dimech //AD: Cherise Woo//Designer: Hua Chen//CD: Hope Jordan & Bernardo Gonzalez//GCD: Kevin Weir & Chris Colliton
We also created some films to show Topo Chico Hard Seltzer isn’t a basic drink for basic people, it’s for legends.
FILM: CW: Aste Gutiérrez //AD: Jared White//CD: Hope Jordan & Bernardo Gonzalez//GCD: Kevin Weir & Chris Colliton
LEGEND FILMS: CW: Amy Werblin //AD: Erica Kohnen //CD: Hope Jordan & Bernardo Gonzalez//ECD: Karen Short