VAN LEEUWEN
Van Leeuwen is an ice cream started in Brooklyn, NY. They’ve been popping up all over the country recently, but when they came to WKNY back in 2019,
they were a fairly new brand. They came to us to help develop some visual language showing off their product and to help establish their tone of voice and
look/feel so that they could continue to grow in the US.
It was a quick project that produced some fun lil’ snacks, and it’s awesome to see them put to use several years later.
We forgot to get photos of the delivery truck… so here’s a couple of photos I took when I saw one parked in Brooklyn. Please forgive the quality,
it’s shot with my old ass iPhone.
I’m so happy I got the opportunity to set up my favorite ice cream brand for expansion.
CW: BEN BLISS
ANIMATOR: DAVID PIERCE
CD: SEAN MCLAUGHLIN/MARQUES GARTRELL/MATT MOORE